The Senior Digital Content Specialist is a strategic content expert responsible for developing, optimizing, and scaling high-performing digital content for financial institution clients; combining financial services product knowledge with data-driven content strategy, SEO expertise, and creative execution to drive business outcomes. The Specialist will craft compelling content across digital channels, develop dynamic content variations, conduct rigorous testing, and continuously optimize based on data.
As a Content Marketing Specialist, you will drive the development, enablement, and analysis of content across a variety of different campaigns and programs. You will put your writing skills to the max to ensure that critical assets express our differentiated voice and tone, are clear and concise, interesting and engaging, and speak to our target audiences directly. You will also need to have a healthy appetite for data analysis as you assess performance metrics.
An analytical thinker and writer is needed to build our muscle for data-driven storytelling. In this role, you’ll concept and create exemplary, deeply resonant, and expressive content with data at its core. You’ll expand the world of data stories at Mercury, developing resources, processes, and relationships that turn those stories possibilities and those possibilities into leverage. You'll also act as a steward and face of the content you create.